Google is the search engine par excellence. For this reason, we must try to make our website as easy as possible on Google for our customers. For this, we have to work on our SEO (Search Engine Optimization) or our positioning, and we can not be content to appear only on the first page.
1. The Speed of the Page
At this point, when we are all online store and website consumers, it’s amazing how little some people care about load speed. Speed is one of the main factors in Google’s positioning and conversions (requests for information, online purchases, etc.). If your website takes longer to load, you will lose users and possible conversions.
Google revealed a long time ago that if it doesn’t load in less than three seconds, more than half of mobile website visitors (the devices that make the most visits to a website) will leave it and rarely get one.
- If your website is slow and you don’t know how to find out, here is a list of the main factors:
- Hosting without sufficient resources for web needs
- An excess of installed plugins
- A poorly optimized or unsuitable WordPress template for SEO.
2. Create high-quality Content Regularly
As we have said on other occasions, the most crucial factor is the content of the web. It should be clear and brief without overdoing it. It has to be relevant to the user and meet their expectations. But that’s not all; good content is pointless if you don’t update it and generate new content regularly, as can be the case with a blog.
In previous articles, we have already seen that one of the metrics that Google values the most is time spent on the website, the number of page views per session, the number of repeat visits, and quality content generation regularly improve these metrics.
When a user sees interesting content on your website, they stop reading it, and this is when we win. Likely, the user will not convert the first time, but the web is already remembering for possible conversions and will come back on another occasion and generate a recurring view.
3. Optimize Images
There are some very common errors, like the size of the images. When we upload an image to a website, we don’t just have to upload it. We have to optimize it.
Images are often found on websites over 3000 pixels wide, i.e., 300 pixels per inch on a website, 1920 or 1000 pixels wide (conditional on whether they take up the whole page or are smaller), and 72 pixels per inch. The resolution is sufficient.
Another important thing to consider with images is file size optimization, this can done using Photoshop and Illustrator, but there are tools online that will give good results as well, such as B tinyjpg.com or jpegmini.com
In addition, the use of images and strategic locations must be clever without reloading the page. Let us not forget that with the help of colors and fonts, sometimes beautiful effects can become. The ideal weight is that the file does not span 200K. The Yoast SEO plugin offers more information about image optimization on its website.
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