With its vibrant commercial and cultural scene, it’s no wonder that many are moving to Perth now. Current statistics show that the city is currently home to 2 million of Western Australia’s 2.57 million residents. By 2026, that population is expected to grow to 3.27 million. So, if you are actually looking for a place to start your business, Perth is the city you should be looking at. If you have decided to start a business in Perth, one of the things that you should plan for is your marketing strategy. Now that consumer behaviour has shifted, you should be looking at services of SEO Perth.Business newbies have many things to learn, and SEO is one of them. It is important to learn this to be able to compete with similar businesses in your niche market.
What is SEO?
SEO stands for search engine optimisation. It is a powerful tool that can help your business succeed by landing on the first pages of the search engine results page. Moreover, SEO will help drive potential customers to your webpage. Here are some SEO tips on how to kickstart your SEO efforts:
Define your objectives
Before you start planning your SEO Tips strategy, you should have a clear understanding of your website’s business goals. In addition, you need to target the right audience not just for SEO but also for tracking conversions, successes, and benchmarks.
Is your goal to increase brand awareness? Do you want to set a number of leads? Are you more interested in increasing revenue? Your goals will define your Key Performance Indicators (KPI). These could be: downloads, sales, contact form submissions, phone calls and email subscribers.
Ranking and traffic are not business goals. Your SEO tips strategy should support your business goals. If you understand your business goals, you can plan your SEO strategy better.
Assess your competitors
Take time to know who your competitors are and in what area they are doing well. You should do extensive research on your competitors’ online activity and evaluate their ranking and what they are ranking for.
By doing your research, you will have a good idea of what you are up against. In addition, the data you collected will help you know what area you should focus on.
Do your keyword research
SEO optimisation heavily relies on relevant keywords that are popular with users and are relevant to your website. It must also have a low competition rate. There are online tools that you can use for this, like SEMrush, Keyword Planner, or Google Trends. These will help you gather data about keywords that are relevant to our brand.
You can use these keywords in your content and include them in meta tags, title tags, and meta descriptions.
Keywords are important. However, search engines have become more sophisticated in analysing pages. They now reward pages that have engaging and valuable content, so quality is now very important.
It would be best if you did not spam your keyword. On the contrary, it may become the cause of you getting penalised by Google if they suspect that you are keyword stuffing. When writing content, make sure that you write it with humans in mind. On the other hand, you can Manage content writing projects with the tools such as Monday.com, asana, and more.
These are just a few of the tips you need to know about. Aside from these, you should:
- Make mobile-friendly content
- Develop long-form content
- Use Google Analytics from the start
- Build links
- Know the difference between white and black hat SEO
- Use local SEO
It is good for you to be aware of these tips. However, if you want to make your life easier, you can hire an organisation specialising in SEO in Perth. By doing this, you can focus on other more important aspects of your business.