A website is much more than aesthetics and not every web designer makes a website that converts.
There are many aspects to creating a quality website design. Web designers often have more than one role in creating a top-notch design and building an effective website.
The web designer you choose for your project should be able to use strategic design to help increase conversions.
And on the way to finding the ideal person or company for this job, you personally will play a very important role.
Let’s take a look at the most common mistakes people tend to make while choosing a web designer to work with. There are some unwritten rules we suggest you follow.
Not defining your needs
Given the variety of web designers and web developers on the market, from designers in Europe to large, custom web design agencies in Chicago, it can be difficult to choose the right one.
However, the oversaturated market is not the biggest problem. One of the most common problems is the undefined criteria of people who are looking for a web designer.
We suggest that you ask yourself the following questions and use the answers to define your needs, which will be the first step in finding the right person to create your website:
- What is my budget?
- What kind of interface do I want?
- When do I want the website to be completed?
- Do I want to update my website regularly and add content to it?
In accordance with these answers, you should look for a person who is able to meet your requirements
Not analyzing his website and portfolio
Analyzing the portfolios can help you find the right web designer for your project.
There are many things to look for when making a decision on who will design your website.
One of the first indicators of whether you are on the right track is the quality of the designer or agency’s portfolio. There you can find most of the necessary information regarding their experience and expertise.
Are the pages in the portfolio loading quickly? What technologies did the designer use? Will this technology be good enough for you and your customers? Is the company following new standards, or are they stuck in old trends?
If there are client testimonials on the website, be sure to analyze them in order to find out what previous clients have to say. In addition to technical skills, a web designer must catch up with the latest trends, technologies, and standards.
Not deciding between agencies vs. freelance web designers
There are two paths you can take while choosing whom you want to work with: is it going to be an agency or a freelance web designer? Both agencies and freelancers have their pros and cons. Let’s take a look at them.
Large companies often have much more credibility due to the multitude the projects they worked on, many customer testimonials, and a large selection of experts in all areas of web programming and web design.
Companies hire many professionals who work together to ensure a consistent and successful project for their clients. Due to their expenses, the price of their work is often higher in comparison with freelance web designers.
Freelance web designers are individuals who can take on responsibilities ranging from web design to web programming. Such individuals often work alone, and such collaboration between a smaller number of people results in easier consistency.
Not paying attention to communication
Once you’ve narrowed down your choices to a few companies or freelance designers, it’s time to get in touch by phone or email.
So get in touch, explain what you want, and ask anything you are interested in. Your decision depends on the answers you will get, so you should be careful what you ask them.
Pay attention to the following questions:
- How long did it take them to respond (to the call or email)?
- Did they give you the necessary answers?
If their response was quick, that means that they value your time. The answer to the second question will provide you with an insight into their professionalism and expertise.
Before you begin your search, be sure to decide what exactly you want your website to look like in terms of interface and know your budget and the deadline. After you make decisions on that, you can start looking for a web designer.
After narrowing down your selection, the first step you should take is to look carefully at their portfolios. As you are looking for a quality web designer, their portfolio must provide you with an insight into their broader work.
And last but not least – pay attention to communication. If your conversation lacks efficiency, your project will suffer ditto.