Professional Looking: Video is a powerful marketing tool we cannot ignore. It is one of the few mediums that can tell a story with a beginning, middle, and end. It also allows your customers to see you and your product in action. Thus a business using video on social media will see more engagement and hence as a result conversion rates go up.
Videos are a great way to reach people in a way they will enjoy, especially when you want to be more personal or to get the point across engagedly. Unfortunately, many people are put off by video production because they think it is hard or that they need a lot of fancy equipment to make professional videos.
Thankfully, there is a way to make videos with minor work. This all-inclusive guide will walk through the entire process of making your professional-looking video and give your Digital marketing campaign a new approach.
It is easy and affordable and will give you results!
Table of Contents
Videos Are Taking By Storm
Videos are becoming increasingly popular as people use them more and more for self-expression. Also, more and more people are making videos for business, such as in education, marketing, entertainment, and so on.
The average attention span of most people is getting shorter. We are all looking for content that is precise and to the point.
Videos help convey your message in an easily-digestible manner and also have a higher engagement rate than static images. Videos are more likely to be shared and are easier to digest and thus help you in your SEO too.
With such advantages making it an ideal type of content, there is a great demand for professionals who can create high-quality videos.
Because of the high demand, though, people have used a variety of video-making platforms, and these platforms have become more and more accessible. So, it is no surprise that when someone wants to create a video, they will most likely turn to one of these platforms.
8 Top Tips To Make Professional Videos
Creating a video or two can be a great way to get your website noticed, increase traffic, and even convert customers.
However, as with any marketing tool, nothing happens until you put time, effort, and creativity into it. That is why it is important to think about your video beforehand — from the angle to the length to the content.
There are several ways to make a video. But if you want to make a professional-looking video, you must plan. The planning phases can seem daunting, but if you follow the right steps, you will end up with a great video.
We can break the video creation process down into four phases:
- Using the right equipment
- Deciding on the shot details
- Editing the ideal cuts
Recording a video may be as easy as using your smartphone camera.
However, it’s important to remember that the camera you use to record a video can make or break your video. You can have the best video in the world, but if the video quality is terrible, your video will not be enjoyable to watch.
So always invest in a good camera and tripod for the best outcome – not only will it help a lot, but it will also be an investment that lasts for a long time.
Avoid Shaky Footage
Whether you are shooting a video for a business or personal project, it has to be as professional as possible. And one of the easiest ways to make a video look more professional is to avoid shaky footage.
After all, the last thing anyone will want is to strain their eyes while watching videos.
The best way to avoid shaky footage is to not use a handheld camera. While this is sometimes necessary, a tripod or monopod can help tremendously.
Hold the camera as steady as possible. Shaky footage and poor audio can ruin a perfectly good video, whether you are shooting a vlog, an interview, or a small business ad.
Do not let your footage be the reason people stop watching your videos and reading your content.
Film In Small Segments
By filming in segments, you can make a video with no editing at all.
Simply film the video in three separate segments: the introduction, the main point, and the conclusion. This is perfect for creating a video for YouTube, for example.
In the introduction, you would ask your viewers a question. Then, you would answer it. In the conclusion, you would give your viewers a call to action or a bonus tip.
Video is an amazing way to get your message across and present your products more immediately.
But before you create an amazing video, you need to understand the basics of video composition.
The basics of video composition are the same for any type of shot, whether you are shooting a talking head, a walkthrough, or a screen capture. Of course, there are a lot of other little details to take into consideration, but this is the foundation of any good video.
Video compositions rules:
- Remember the rule of thirds; according to this rule, we divide a video frame into a 3/3 grid with the lines and intersections and are the best places to frame your subject
- Avoid center framing
- Decide the length of the headroom
Do Not Be Camera Shy
While it is easy to see the benefits of using video as a marketing tool, not everyone is comfortable in front of the camera.
You don’t need to be a professional video maker because you can use some simple tools to create a high-quality video.
You do not need a lot of fancy equipment, and you do not need to be a professional actor. You just need to have some good content to share with your viewers.
The video’s quality will depend on the quality of your script and the quality of your audio. It is much easier to create a script than you think.
You can also get help from your friends and family to create a video.
Creating an impressive video is not as hard as it sounds. It requires the right tools and a little time. Audio quality is a very important thing to get right when creating your videos.
Audiences are less forgiving of poor audio quality than other aspects of video, which can affect your audience’s viewing experience.
Video Editing Software
Video editing software is a type of program that allows users to edit audio/video in a digital format. It is simply computer software that is specifically designed for editing videos.
As with editing photos, editing videos involves the manipulation of various visual and audio elements.
With the rise of video editing programs, users do not have to install any software on their computers. They can directly visit the video editing website and edit their videos online.
These online video editors also provide customized templates, powerful editing features, stock media, and an audio library for seamless editing work.
The End Note
Video is an extremely powerful method of getting your ideas, products, and services in front of your target audience. Video also provides value to your audience and increases engagement with your brand.
But that is not all. Posting videos on social media platforms can increase your engagement, conversions, and, ultimately, your sales. So keep that in mind and follow the guide; you will see a growth in the number of audiences for your content.