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SEO write for usSEO write for us: Are you just getting started with SEO? Maybe you’ve heard that SEO can help your website receive more traffic and higher ranks, but you’re unsure how it works or where to start? You’ve arrived at the correct location. Continue reading to learn what every digital marketer needs to know about SEO.

Search Engine Optimization

Let’s begin with a simple question: what precisely is SEO? SEO stands for ‘Search Engine Optimization,’ and it is the practice of obtaining traffic from search engines’ free, organic, editorial, or natural search results. Its goal is to boost your website’s ranking on search engine results pages. Remember that the higher your website is on the list, the more people will see it.

What are the distinctions between paid and organic search?

Understanding the differences between organic, natural search (also known as SEO), and sponsored search is critical. There are five significant distinctions:

Position

The first distinction is that paid search results display above organic results on search engine results pages, whereas organic results appear below them.

Time

Another significant distinction between sponsored and organic search is the time spent on each. Paid search results are almost instantaneous, often even in minutes, whereas organic search results take weeks, months, or even years to appear. As a result, the organic search must be approached in a medium- to long-term manner.

Payment

Regarding payment, paid search traffic is born, as the name implies. On a cost-per-click (CPC) basis, you pay per click (PPC) and are charged a price each time a user clicks on your ad. So, instead of depending on your website’s organic traffic, you buy it by paying Google to show your ad when a visitor searches for your keyword. Organic search traffic is free, but it does necessitate a financial and time investment.

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